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eczema sunscreen
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Incredible+122.0%90-day search growth — must beat 0% to launch
Avg price
Great$17.02avg listing price — sweet spot $15–$100
Price range
Good$9.64–$29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 122K searches
Review moat
Bad6,198.95avg incumbent reviews — the moat a new listing must climb
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