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eczema hand soap
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.27avg listing price — sweet spot $15–$100
Price range
Okay$3.29–$23.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,993avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 84K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch