47
easter nails
Skip itSoft demand (-98.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good637.7avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.97avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$3.86–$17.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$17K$17K/yr · 183K searches
Growth
Bad-98.0%90-day search growth — must beat 0% to launch