35
ear stretching balm
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.86avg listing price — sweet spot $15–$100
Review moat
Okay2,089.63avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.23–$20.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$56K$56K/yr · 43K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Signals Low Review Barrier