60
ear piercing kit
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$3.2M$3.2M/yr · 7.5M searches
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Review moat
Okay2,381.69avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.43–$21.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand