40
dry oil for hair
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$20.13avg listing price — sweet spot $15–$100
Price range
Great$9.99–$30.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Market size
Okay$141K$141K/yr · 59K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,498avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand