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dropper bottle
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Good$706K$706K/yr · 893K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,150.78avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.05–$20.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Avg price
Bad$8.02avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand