52
dropper bottle 4oz
Worth a lookShows low returns (1.4%), but soft demand (-15.4% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.53avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Great$4.37–$54.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,218avg incumbent reviews — the moat a new listing must climb
Market size
Okay$208K$208K/yr · 130K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.4%90-day search growth — must beat 0% to launch