58
driclor
Launch itA $2.3M/yr market growing +16.8% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.3M searches
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.46avg listing price — sweet spot $15–$100
Price range
Good$8.24–$21.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad13,553.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand