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dream coat
Worth a lookShows searches that convert (10.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.36avg listing price — sweet spot $15–$100
Price range
Great$12.76–$27.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 536K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+45.5%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Review moat
Bad44,851.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand