36
dots for spots
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Price range
Good$8.63–$21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$99K$99K/yr · 30K searches
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad100%top-5 click share — a locked-up shelf
Review moat
Bad97,872.4avg incumbent reviews — the moat a new listing must climb