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dorothy costume accessories
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.18–$26.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Review moat
Okay2,604.05avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Returns
Bad9.8%return rate — above 5% kills the launch gate
Market size
Bad$16K$16K/yr · 52K searches