51
dog hair spray
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Price range
Great$10.42–$55.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,036.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$286K$286K/yr · 107K searches
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand