42
dnd ferrari red gel polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Good$14.61avg listing price — sweet spot $15–$100
Growth
Good+52.8%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$136K$136K/yr · 211K searches
Review moat
Bad6,489.55avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$6.05–$16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand