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difi dstruct
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$17.05avg listing price — sweet spot $15–$100
Price range
Good$10.52–$24.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,302avg incumbent reviews — the moat a new listing must climb
Market size
Good$277K$277K/yr · 61K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf