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derm shield
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.15avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$9.02–$47.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$667K$667K/yr · 159K searches
Review moat
Okay3,185.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand