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deodorant roller bottle empty
Skip itPrices mostly outside the sweet spot ($4.52–$8.71) — this niche doesn't clear our bar today.
Review moat
Great221.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.31avg listing price — sweet spot $15–$100
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Market size
Bad$2K$2K/yr · 7K searches
Price range
Bad$4.52–$8.71cheapest to priciest tracked listing — scored on the share inside $15–$100