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deodorant men
Launch itA $33.1M/yr market growing +14.2% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$33.1M$33.1M/yr · 18.0M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$12.67avg listing price — sweet spot $15–$100
Price range
Good$5.00–$25.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,685.76avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand