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delizia di marshmallow perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$18.58avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good664.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.60–$35.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$226K$226K/yr · 402K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier