46
davines love conditioner
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$33.70avg listing price — sweet spot $15–$100
Price range
Incredible$16.95–$42.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,066.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 17K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand