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dark green gel nail polish
Skip itSoft demand (-31.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.36–$30.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$177K$177K/yr · 518K searches
Avg price
Okay$9.36avg listing price — sweet spot $15–$100
Review moat
Bad12,250.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.9%90-day search growth — must beat 0% to launch