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curly hair gel
Launch itA $1.3M/yr market growing +6.3% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 1.6M searches
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.73avg listing price — sweet spot $15–$100
Price range
Good$4.27–$28.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,903.69avg incumbent reviews — the moat a new listing must climb