50
cupcake perfume
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$45.34avg listing price — sweet spot $15–$100
Price range
Good$6.77–$124.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$580K$580K/yr · 486K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,416.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand