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cracked feet treatment
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.98avg listing price — sweet spot $15–$100
Price range
Okay$5.09–$22.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$111K$111K/yr · 113K searches
Review moat
Bad18,837.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.7%90-day search growth — must beat 0% to launch