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cotton squares
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$13.7M$13.7M/yr · 6.9M searches
Conversion
Incredible25.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Avg price
Bad$7.68avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad33,454.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.99–$11.88cheapest to priciest tracked listing — scored on the share inside $15–$100