50
cotton coil
Worth a lookShows searches that convert (13.4% search→purchase), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$15.60avg listing price — sweet spot $15–$100
Review moat
Good679.73avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.18–$37.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$139K$139K/yr · 67K searches
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad74%top-5 click share — a locked-up shelf