35
cotton balls for face
Skip itPrices mostly outside the sweet spot ($2.82–$10.29) — this niche doesn't clear our bar today.
Conversion
Incredible27.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Okay$127K$127K/yr · 81K searches
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad17,983avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$5.72avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad$2.82–$10.29cheapest to priciest tracked listing — scored on the share inside $15–$100