48
cosmetic jars with lids
Skip itSoft demand (-16.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$4.26–$28.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.91avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,444.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 175K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand