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copper nail polish
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+33.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.30avg listing price — sweet spot $15–$100
Price range
Okay$1.07–$20.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad19,779.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad$22K$22K/yr · 70K searches