50
cool toned contour
Worth a lookShows low returns (1.6%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Price range
Great$4.88–$45.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$588K$588K/yr · 3.4M searches
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Review moat
Okay2,622.18avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand