52
conductive gel
Worth a lookShows searches that convert (11.3% search→purchase), but soft demand (-5.7% this quarter) keeps it on the watch list.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.56avg listing price — sweet spot $15–$100
Price range
Good$7.03–$37.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$582K$582K/yr · 292K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,396.76avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.7%90-day search growth — must beat 0% to launch