46
compact mirror
Skip itPricing outside the sweet spot ($7.42 avg) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Good$760K$760K/yr · 3.0M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,018.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$3.70–$18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Avg price
Bad$7.42avg listing price — sweet spot $15–$100