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Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$18.84avg listing price — sweet spot $15–$100
Price range
Great$6.30–$54.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great432avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$173K$173K/yr · 690K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale