50
color wow shampoo
Worth a lookShows low returns (0.7%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$35.04avg listing price — sweet spot $15–$100
Price range
Great$10.79–$73.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$351K$351K/yr · 72K searches
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,752.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand