50
color corrector
Worth a lookShows low returns (1.0%), but soft demand (-6.5% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$659K$659K/yr · 1.3M searches
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.34–$27.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay$8.99avg listing price — sweet spot $15–$100
Review moat
Bad7,421.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.5%90-day search growth — must beat 0% to launch