55
color correcting primer
Worth a lookShows searches that convert (12.7% search→purchase), but soft demand (-12.1% this quarter) keeps it on the watch list.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.27–$33.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.67avg listing price — sweet spot $15–$100
Market size
Good$497K$497K/yr · 285K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad11,223.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch