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coffin nails
Skip itPrices mostly outside the sweet spot ($4.31–$10.18) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,928.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.12avg listing price — sweet spot $15–$100
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 71K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad$4.31–$10.18cheapest to priciest tracked listing — scored on the share inside $15–$100