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coffin nails tips
Skip itSoft demand (-19.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.83–$20.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$137K$137K/yr · 287K searches
Avg price
Okay$9.11avg listing price — sweet spot $15–$100
Review moat
Bad7,375.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.2%90-day search growth — must beat 0% to launch