57
coconut vanilla
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great$4.19–$49.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,304.98avg incumbent reviews — the moat a new listing must climb
Market size
Bad$20K$20K/yr · 31K searches
Signals No Dominant Brand