45
coco and eve face mist
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.81avg listing price — sweet spot $15–$100
Price range
Incredible$26.02–$28.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$218K$218K/yr · 67K searches
Review moat
Bad4,551.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand