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coagulated blood
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.02–$33.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,943.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$47K$47K/yr · 33K searches
Brand share
Bad100%top-5 brand share — brand-locked demand