42
clipper case
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.83avg listing price — sweet spot $15–$100
Price range
Great$6.86–$52.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good717.34avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 132K searches
Signals No Dominant Brand