Skip to content
52

clear storage box set with zipper

Worth a look

Shows a sweet-spot price point ($21.62 avg), but a small market ($55K/yr) keeps it on the watch list.

Market size 14Growth 76Conversion 40Competition 43Returns 86Price range 76Avg price 92Brand share 45Review moat 85Quality gap 22

Avg price

Great$21.62

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great298.5

avg incumbent reviews — the moat a new listing must climb

Growth

Great+62.9%

90-day search growth — must beat 0% to launch

Price range

Great$9.39–$32.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$55K

$55K/yr · 80K searches

Products