49
clear makeup case
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Good$14.70avg listing price — sweet spot $15–$100
Price range
Good$3.85–$37.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,508.21avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 189K searches
Signals No Dominant Brand