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clear dip powder
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.08–$28.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.60avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,010.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$78K$78K/yr · 79K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch