45
christmas nail stickers
Skip itSoft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good606.66avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$224K$224K/yr · 894K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.45avg listing price — sweet spot $15–$100
Growth
Bad-52.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.05–$13.57cheapest to priciest tracked listing — scored on the share inside $15–$100