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cherie kate spade perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great214.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good$101.60avg listing price — sweet spot $15–$100
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Price range
Okay$28.87–$306.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 31K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price