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52

chemo shampoo

Worth a look

Shows low returns (0.7%), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 23Conversion 82Competition 50Returns 97Price range 95Avg price 95Brand share 32Review moat 23Quality gap 73

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.26

avg listing price — sweet spot $15–$100

Price range

Incredible$15.12–$64.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Review moat

Bad6,949.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$63K

$63K/yr · 24K searches

Reviews