44
champagne eyeshadow
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.67–$31.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$595K$595K/yr · 674K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Review moat
Bad34,671.79avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand