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caudalie premier cru
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great183.14avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good$107.71avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$78.92–$120.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 16K searches
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price